Thursday, May 15, 2008

Customer's Mentality

If you as a business owner know your customers' mentality, don't you think that would be a great advantage for you to gain their business and their sales?

I wonder if you have observed yourself having this particular attitude that can be found in many buying customers. You, as a buying customer, have decided one day to go shopping. Let's just say you want to go to a clock store and you have decided to buy a grandfather clock.

As you enter a particular store, a sales clerk comes to you and greets you, "Good morning, is there anything in particular I can help you with?" Suddenly you may reply something like this, "No, thanks." Then you would go on your own look around and search for a particular grandfather clock you wanted.

Now as you go around the store and you can't find that specific clock or the specifics of a clock you like, you start looking for a sales clerk to help you out. Now, you have realized that no other clerk is available to help you at that moment that you needed their help. Frustration sets in on you.

By the way, this may happen no matter what product you are looking for - either you are shopping for a suit, a furniture, etc. But it sounds funny isn't it?

Question: Why is it that when the clerk offered to help you, you refuse the service?

As customers, here's a general observation of people. People love to buy, but they don't want to be sold. Isn't it true that you would love to shop and buy? But you do not want sales people coming to you to sell you stuff!

Using the example I previously mentioned, you go to a clock store. You have decided to buy a grandfather clock, but you refused to be helped when the sales clerk offered you some help. Why do people reject that help most of the time?

Answer: People want to buy at their own pace and at their own choosing. Again, people want to buy, but they do not want to be sold.

Now, as a business owner, what would you do about this? As a business owner, does this light a bulb in your brain right now? Do you still want to be pushy and scare people away?

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